FOR DAILY-WASH CUSTOMERS
Recommended by Dr. Truesdale & Dr. Drummond — the routine they advise their patients

The Crown Protocol

The full 3-step routine for customers who wash daily. Shampoo + Conditioner + Serum every 60 days. For straight, wavy, or post-FUE patients who prefer the complete system.

Subscribe & Save $27 Best deal
Delivered · Skip, delay, or cancel anytime
$122
Try it once
One-time purchase · multiple payment options at checkout
$149
$122every 60 days $149 Save $27
  • ✓Save $27 on every order
  • ✓Free U.S. shipping on orders over $75
  • ✓Skip, pause, or cancel anytime — one click from your account
  • ✓Lock in today's price — never pay more, even when retail goes up
  • ✓90-day money-back guarantee on your first order
Not sure? Take the free Hair Quiz
From doctors in Beverly Hills 90-day money-back guarantee Free routine guide All hair textures No lock-in
In stock · Ships within 1–2 business days
Concerned about your edges?

For customers concerned about scalp health, edge care, or traction tension from styling, add the Renew Hair Growth Serum to your routine.

Details →
Inside the System

What's inside The Crown Protocol

Regrow Shampoo
1

Regrow Shampoo

Cleanses without stripping. Primes the scalp so the rest of the system performs at its best. Peptide Complex, Red Clover, Chamomile.

7 fl oz · $40 retail
View product →
Repair Conditioner
2

Repair Conditioner

Repairs the strand and restores moisture. Stops the breakage that masks new growth. Peptide Complex, Red Clover, Shea Butter.

7 fl oz · $40 retail
View product →
Renew Hair Growth Serum
3

Renew Hair Growth Serum

The daily scalp serum. Massage into the scalp morning and evening as part of your routine. Peptide Complex + Red Clover + Panthenol.

1 fl oz · $95 retail
View product →
Individual total: $175 · Protocol: $149 one-time / $122 subscribe · You save $26 vs buying separately
Ingredient Transparency

Key Active Ingredients

Peptide Complex
Supports scalp and follicle health
Red Clover Extract
Botanical traditionally used to support scalp wellness
Panthenol (Pro-Vitamin B5)
Locks moisture into the scalp and hair shaft
Shea Butter
Restores the lipid barrier on dry, brittle strands
Chamomile Extract
Soothes the scalp and reduces sensitivity
Caffeine
Topical ingredient often found in scalp-care products
Results Timeline

What to expect — and when

Week 1–2
Scalp feels healthier
  • Less shedding in the shower
  • Scalp feels balanced, not stripped
  • Routine becomes automatic
Day 30
First impressions
  • May notice softer, more elastic strands
  • Edges may feel conditioned and supported
  • Routine is part of your daily habit
Day 60–90
Settling in
  • Hair may look and feel healthier
  • Part lines and edges may appear fuller
  • Many users report improved scalp comfort

Individual results vary. Timeline reflects typical experience with consistent daily use; outcomes are not guaranteed and Crown products are not intended to diagnose, treat, cure, or prevent any disease.

Real Results

Patient before & after gallery coming soon

We’re building a gallery of real Crown patient transformations from Dr. Truesdale and Dr. Drummond’s Beverly Hills practice. Every photo is published only with the patient’s written consent.

@crownhairinstitute

Real people. Real regrowth.

Real customers and ambassadors sharing their results with the Crown system.

Customer Reviews

What customers say

The Founders

Dr. Carl Truesdale & Dr. Robert Drummond

Double Board-Certified Facial Plastic Surgeon MD/PhD · Johns Hopkins Beverly Hills

"The Crown Protocol is part of what we prescribe. The right routine, started correctly and maintained consistently, produces visible change."

Meet Dr. Truesdale and Dr. Drummond →
Your routine, simplified

Three products. One daily routine. Safe and effective for every hair type — easy enough to stay consistent. Shampoo, condition, apply serum to the scalp.

Subscribe to the The Crown Protocol — skip or cancel anytime
Try it for $149 — one-time, no subscription required
Common Questions

Before you start

Yes — anytime, no penalties. Manage everything from your account dashboard. Skip a shipment, delay it, swap a product, or cancel with one click.
Yes. The Renew Hair Growth Serum is safe for sensitive scalps and for daily use. Mild tingling or warmth in the first week is normal as follicle activity increases. If irritation persists, reduce to every other day for 7–10 days, then build back to daily.
You'll receive a welcome email with Dr. Truesdale and Dr. Drummond's AM/PM routine guide, a 30/60/90-day expectations guide, and access to his getting-started video.
Approximately 2 months with consistent daily use — which is why every 60 days is the default subscription cadence.
The Crown Protocol Subscribe to the The Crown Protocol · Save $27 · Skip or cancel anytime